Since the beginning of the year, Pinterest has become the single largest driver of traffic to my website. It’s only been 6 weeks. But Pinterest replaced Direct traffic, Organic Search, Email, and all other referral traffic, combined.
What’s the secret sauce?
It’s not enough to create blog posts. You need to tell the world about them. And pinning is one of the best ways to do that.
Here’s my step-by-step tutorial on how to increase traffic with pins.
Step 1: Write a blog post.
That should go without saying but I have no idea who you are. You might be the one shampoo bottles still have instructions for.
Step 2: Create 5 pins PER post.
Sounds cray, right? It’s not. And it’s not too difficult either.
The trick is to create your pin templates. I use canva.com. Their out of the box designs are good and free. You can create one template and use five headlines for each post. Or you could create five templates and use the same headline. Or mix and match. Totally your call. You could even experiment with having text only pins vs pins with images. Check out my Blog Board on Pinterest if you’re looking for inspiration.
Step 3: Schedule the pins on Tailwind.
I use Tailwind to do two things. Scheduling pins is one of them. If you post all your new pins at once, Pinterest won’t show them to many people. But if you space them out during the day, more people will see them.
I drag and drop all my pins into Tailwind, give them the appropriate URL on my blog, copy/paste a keyword rich description so that it shows up in search, and select which board they should be posted to.
Step 4: Schedule Tailwind’s SmartLoops feature
This is incredible. SmartLoops will basically repost your pin to Pinterest for as long as you want it to. So, instead of your pin publishing to Pinterest once, and thus only coming up in the feed once, it’ll come up as often as you have your SmartLoop set to loop.