I want to process as little personal information as possible when you use my website. That's why I chose Fathom Analytics for website analytics, which doesn't use cookies and complies with the GDPR, ePrivacy (including PECR), COPPA and CCPA—which sound like venereal diseases but aren’t. Using this privacy-friendly website analytics software, your IP address is only briefly processed, and I have no way of identifying you. As per the CCPA, your personal information is de-identified. You can read more about this on Fathom Analytics' website.

The purpose of us using this software is to understand my website traffic in the most privacy-friendly way possible so I can continually improve my website and business. The lawful basis as per the GDPR is "f); where our legitimate interests are to improve our website and business continually." As per the explanation, no personal data is stored over time.